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24symbols is a service to read eBooks on the internet. It aims to do for books what Spotify does for music and Netflix for films. It allows consumers to read online as many books as they like on an ad-supported site or via a subscription model (freemium). Since launching at 2011Q2 it now has over 100,000 users that read books from over 90 publishers on their iPads, iPhones, Android devices and on the web.