Our vision is that the camera will soon replace the phone's GPS as the most important sensor to understand and interact with the world around you.
We believe reality should have a user interface and that that user interface should be ordinary HTML, hosted just like any other page on the Internet. This creates a scalable, non-proprietary format of connecting the existing Internet to reality.
We've thus built the PointCloud Web Browser, a web browser which lets a normal web page react to events in front of the camera using just a bit of JavaScript and to render ordinary HTML content right on top of reality.