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Soundrop solves the two biggest problems associated with streaming music today. For consumers, the problem is discovering new music. When you download Spotify, you suddenly have almost every song you could ever want to listen to. Yet most people end up listening to the same songs they already know. Soundrop allows everyone to partake in the music discovery process, both to raise their own credibility and help others discover new music. At the same time, everyone makes their Spotify subscriptions more valuable.
For labels and artists, the problem they face is increasing their digital revenues. Rather than focus on a transaction model, streaming services allow labels and artists to monetize engagement. Soundrop is the perfect tool to create engagement, through branded rooms or unique music experiences that connect artists and their fans.