Tictail is a Swedish e-commerce startup which launched in May 2012, allowing anyone to easily create a bespoke online store for free. It's founders are part designers, part developers, which has defined Tictail's DNA. Tictail has a unique approach to the user interface: the ‘to-do feed’. It serves as a personal marketing and sales assistant, generating daily tasks tailored to each retailer to improve customer relations and help the store perform better. The main focus is to help independent brands and boutiques kick-start their online sales so they can focus on what they do best – their product.