With Wrapp users can celebrate their friends everyday. By removing the threshold of paying for a gift, Wrapp can be used for casual gifting such as sending a token of appreciation to your close friend for driving you home yesterday. Or sending a gift with minimal efforts to your old high school friend you haven't seen in 10 years. By allowing friends to contribute money on top of free gift card values Wrapp can also facilitate more significant gifting, and also doing this in a social and group-elaborative way.

On the backend of the consumer service Wrapp is a unique performance-based marketing platform to drive targeted store traffic into both online and brick & mortar stores. Through Wrapp retailers can attract customers is a genuine and non-intrusive way without any investment risk. It's the most cost efficient CPA channel available in the market.