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In 2008, Crane.tv's CEO Constantin Bjerke saw a huge gap in the market for telling stories in video. Fed up with printed magazines, that were never really up-to-date, Crane.tv's mission is to democratise culture and make the stories behind great Creatives accessible, entertaining and easy to consume. Crane.tv is a digital storytelling company with two main business units: editorial publishing and branded advertising. Both depend on original video content. Our editorial publication covers the latest cultural developments and key trends across five verticals: art, design, fashion, lifestyle and travel. Our branded entertainment business works with premium brands to help them develop their storytelling especially in video.