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Sasha Asafyeva is a partner at Atomico and is based in London where she leads on new investment opportunities in the consumer space. She is responsible for sourcing, due diligence, and managing Atomico’s partnerships with consumer companies, and is passionate about partnering with entrepreneurs who are focused on building distinctive mission-driven consumer propositions and tirelessly obsess over building strong brand identity, forging emotional connection with customers, creating customer value through use of data and advanced technologies, and earning customer love and trust.
Sasha has an MBA from Harvard Business School and a BA from Middlebury College, and is fluent in English, Ukrainian, Russian, Portuguese and German.
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